TopicThe Profit Kings Tips
As we discussed in our Line Movement article, there are a number of factors that could cause sport books to move the line. The Profit Kings One such factor is one team getting decidedly more money wagered on it than the other, creating a scenario where the books would lose a large amount of money if one team wins. Books would prefer to have a nice, even amount of money bet on both sides of a game, so that no matter which team wins, they'll come out on top due to the juice (newbies: betting $110 to win $100, the $10 is the juice). This is why it's a good idea to take a quick peek at the consensus percentages along with the line movement for the games you want to bet on--there can sometimes be some very useful hidden information to give you an advantage.